This process is meant to provide a clear step-by-step process for setting up a conversion in GA4. Remember - conversions in GA4 are just events in GA4 that are triggered by a tag triggering action we make with Google Tag Manager (GTM). In essence, the following is how a conversion is tracked in GA4: GTM Tag (Javascript on your website) -> Tag Triggered (Such as a click) -> Event in GA4 occurs (such as a conversion event). Ultimately, this makes finding out what is happening on your website much simpler, saving more time.
This checklist can serve as a nearly complete list of tasks to check off to ensure your website is optimized and up to par. Often times, starting with #4 for local small businesses is a practical first step to being find online by potential customers.
This project was undertaken in an attempt to find a more efficient way to run a set of web analytics report, which would save time over many accounts and potentially serve as a service to improve reporting efforts for businesses by saving them may hours by providing a way to input a few data points and output a set of data that would help improve any website over time.